Blue Ridge Strategy Group is a comprehensive motivational outreach firm which takes a layered voter contact approach to engage communities with an emphasis on quality control and analytics.

We tailor communication with targets to the communities where we conduct programs. Effective contact with community members has to have a sustained, multimodal approach. Guided by analytics, you need to reach people in the way they consume information, whether it's at the door, by phones, through text or on social media. Messaging across communication vehicles helps to amplify the messages on the issues that the voters care about most.

Community outreach is a constantly evolving discipline, and there is no single approach that will work for each project. With the communication space so noisy, outreach on your messaging requires a holistic approach more now than ever.

Blue Ridge Strategy Group is the firm for today’s world, with experts in all areas of direct contact, having worked with academics and analysts to test various approaches to find those most effective and cost efficient strategies to break through the noise.

Start Early

Starting a program early can kickstart or supplement future programs as you build up your program while navigating on-the-ground culture and personalities.

Multimodal Programming

Smart programming is taking a coordinated, holistic approach to outreach by utilizing multiple modes of contact and continually analyzing the results over the course of the program.

Analyzing & Tailoring

Constantly analyzing and tailoring the program to best fit the current climate and the communities is a major part of our programs.

Authenticity & Quality Control

While ensuring the quality of the program, we also stay authentic to the communities where we work building program from within our targeted communities.

We have a broad experience beyond just organizing and phones, which enables us to provide strategy advice based on our experiences.

Strategy

We have experience operating and implementing large outreach programs while eliminating silos for efficiency and more cost effective work.

We can help you build a nimble program structure to allow for flexibility which can pivot based on analytics while prioritizing training, canvasses, phones, texts, quality control and analytics.

On-the-Ground & Social Media Enhancement

We have the ability to rapidly deploy and scale. Our team has a proven ability to reach diverse communities in English, Spanish and other languages through signature collection, community engagement, persuasion and turnout programs.

Our programs are developed to encourage conversations in diverse communities with staff hired locally from the communities where the work is done.

Phones & Texts

Our proprietary platform for paid phones/texts/SMS allowing us more control and superior accountability, transparency and quality control for analyzing programs in English, Spanish and other languages.